Use facts, not big claims

Words like “best” and “excellent” do not explain what someone gets.

Imagine a repair shop that sends a written price before doing any work. It can say that. It does not need to call itself “the best shop in town”.

Replace a big claim with a useful fact.

Rewrite “We offer great classes.” Use these made-up facts: classes are on Saturdays and have six learners each. Write one sentence.