Learn marketing, one step at a time.
Writing for marketing

Use facts, not big claims

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4 min · Lesson 1 of 9 Free

Words like “best” and “excellent” do not explain what someone gets.

Give a detail the customer can check. “We send the price before starting repairs” is clearer than “Excellent service.” Only use a detail the business can confirm.

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Replace a big claim with a useful fact.

School of Kreate · Module 03 · Simple lessons. Imaginary examples are labelled. A saved practice task has not been graded by a mentor.