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Who is buying?
The idea
The person using a product may not be the person paying for it.
School of Kreate is a brand of Kreative Clan.
Part 1 of 4 · The ideaText on screen · no sound
Made-up example for practice.
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The person using a product may not be the person paying for it.
Imagine a parent buying a school bag for a child. The child asks, “Is it comfortable?” The parent asks, “What does it cost?” The shop should answer both.
Find out who needs the answer.
Use the school-bag example. Write two lines: “The child wants to know ____.” “The parent wants to know ____.”