Learn marketing, one step at a time.
Understanding customers

Who is buying?

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4 min · Lesson 1 of 5 Free

The person using a product may not be the person paying for it.

Ask who will use it and who will decide to buy it. Each person may have a different question. If you do not know their answer, ask instead of guessing.

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Find out who needs the answer.

School of Kreate · Module 02 · Simple lessons. Imaginary examples are labelled. A saved practice task has not been graded by a mentor.