Learn marketing, one step at a time.
A GUIDED ANSWER

Who is buying?

The person using a product may not be the person paying for it.

Ask who will use it and who will decide to buy it. Each person may have a different question. If you do not know their answer, ask instead of guessing.

Try this first

  1. Say which customer and problem you are working on.
  2. List what you know and what you still need to check.
  3. Choose one useful next action and explain why.

Learn more about this topic

Find out who needs the answer.

Open the lesson

Source: School of Kreate · Module 02 · Simple lessons. Conceptual example; no live account diagnosis or current interface verification.