Follow your customer
Think of one person buying one thing. What do they need to know at each step?
This draft stays on this page. Download it before leaving. Label guesses and check them with customers.
0 of 5 steps filled in
They notice you
They see a post, hear about you or find your website.
Example question “What is this, and is it for me?”
They look closer
They compare what you offer with other choices.
Example question “What does it cost? Does it suit my needs?”
They decide
They need enough information to take the next step.
Example question “How do I order, and what happens after I pay?”
They try it
They use what they bought.
Example question “Did I get what was promised? Who can help?”
They come back
They decide whether to buy again or recommend you.
Example question “Would I choose this again?”
Add your offer and customer, then fill in at least one step to download your map.